Chief Customer Officers (CCO) & Enterprise Leaders Summit

Connecting the Dots:
Building a Digital-First, Customer-First Enterprise

Amid economic uncertainties, the ever-evolving technology landscape is fundamentally altering customer behaviour. This brings an inherent complexity in how technology is integrated within enterprises, making it business-critical for close collaboration amongst cross-functional teams.

At the enterprise level, visionary leaders recognise the need to break down silos in order to actualise digital-first, customer-first strategies. Moreover, they understand the importance of leveraging a digital workforce to support future customers, given changing expectations across generations.

Chief Customer Officers (CCO) & Enterprise Leaders Summit brings together internal champions and enterprise leaders driving change needed for customer transformation. This premium conference is the focal point for cross-functional leaders – Customer, Data, Digital, Technology, Marketing and Operations – to break down silos and drive real change enterprise-wide.

This premium conference will take place in 2024 in the lead up to The Customer Show Asia expo, which will take place in March 2025.

AGENDA

Featured Conference Modules

Digital Transformation in a High-Tech World

Successful transformations require senior executives to prioritise digital capabilities as agenda items and mobilise cross-functional teams throughout the organisation.

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Data-Connecting the Dots Enterprise-Wide

It is important to address the challenges of implementing data-driven models. Let’s glimpse into the promising future of data-driven business strategies.

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The Rise of Phygital Experience

The growing phygital experience is becoming a powerful force in delivering convenient and relevant experiences. The future is phygital, and it's up to brands to blur the line and provide great experiences.

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The Rise of Gen Z

Diversity is what the Gen Z will bring to the table and it’s crucial for businesses to discussions on marketing tactics, tech fluency, and Gen Z's role in customer transformation initiatives.

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Cross-Functional Accountability for Customer Strategies

Technology brings an inherent complexity in how technology is integrated within enterprises, making it business-critical for close collaboration with accountability amongst cross-functional teams to drive ROI.

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Game Changing Innovation for Real-Time Customer Interactions

Customer interactions is a vital aspect of any successful business. Customers expect instant and personalised responses as such businesses needs to adopt effective strategies to elevate engagement efforts.

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